Thinking Fluently

In this creative strategy. the individual or groups are encouraged to brainstorm, but brainstorm in MASSIVE proportions. This means that there should be a vast number of ideas, no matter how good or how bad how big or how small. Through this, we may of course achieve some sub-par and rather terrible ideas; however there is only need for one perfect one we increase our chances of actually creating it the more we think and the more we come up with.

The tool that I will be using to evaluate this strategy is SCAMPER. Scamper is basically an acronym for a series of processes and questions that one will apply to an already existing idea. Through this questioning and modification process, a whole new idea will be born out of the ashes of the old. The point of this is to manage to bring a concept to fruition by certain modification that might not have been previously thought to work.


SCAMPER: The idea we will start with is that of a simple rewards program, where once a customer eats at a place a certain number of times, they earn a free item from the menu.

Substitution?
Maybe Costa Vida can substitute the reward, from a free item on the menu to a chance to win a trip to Mexico to taste actual Mexican food.

Combination?
What if we combine our products with a third party delivery company. This way we would make up our losses for being located far from campus. If we can manage to partner with a low cost delivery company, we could reach many more costumers we could not before.

Adapt?
Maybe we can adapt our store to fit in a Drive-Thru! We would be having a HUGE advantage over our competition because no one has managed to do that yet. If we independent lines, we would be able to service both in store and Drive-Thru line.

Magnify?
We could magnify our rewards system to make it progressive and dynamic rather than juts static and unchanging. Customers could earn better rewards the more they eat there, thus rewarding and encouraging loyalty.

Modify?
We could modify the rewards system to include catering, thus earning a certain party or organization a lager number of reward points than simply buying individual products. 

Put to use?
Maybe we can include sponsors or partners in our rewards system, so that our reward points might count towards other stores.

Eliminate?
The whole point of a reward is technically to give, thus eliminating feels a little counter intuitive.

Rearrange?
You could give out food early and bargain with costumers for assured return and purchase in the future.

Reverse?
Maybe the customers can give us a reward when they purchase a lot of our products very often..or maybe an employee rewards program?

As seen by the SCAMPER technique, there are many ways to modify an original idea in order to create an entire new concept. What we ideally gathered from this tool is that a flexible and incremental rewards system would not only benefit existing customers greatly but also encourage new costumers.