Business Problem & Environment

There is a new kind of line order  Mexican food place in town and it is competing against very well established competition. I am speaking of Costa Vida. Hailing from the West coast, this new line order restaurant aims to serve costumers a new experience of Mexican food that will shadow that of Moe's Southwest Grill and the famed Chipotle Mexican Grill. In order to compete with these giants of Mex food, Costa Vida needs to dramatically increase their market share and get more customers to go through the doors of their current location on Archer Rd.

Given this situation, I will utilize the 9 creative thinking strategies in order to brainstorm and find an appropriate yet innovative solution that will allow Costa Vida to increase the number of customers frequenting their store.