The purpose of this strategy is to condition our creative mind to observe and find ideas and potential in things other might just dismiss as mundane or everyday. This in turn can inadvertently lead to the creation of brand new ideas that can and will flourish with the proper push and nurturing. It is quite easy to get bogged down by a specific task and tunnel vision so that we ignore the rest of the world around us and focus only on what we think matters most. But in reality, everything matters, ideas are everywhere and inspiration is to be had by all.
The tool I will introduce in this part of the blog is the "Imagineering" tool. This tool takes advantage of crazy ideas, one crazier than the last and puts them under a new light. It is essential to focus on the essence of the idea in order to further down the line understand what it is that makes it work and why as a new idea. Lastly, draw comparisons and create ideas of how one might be applied to another.
Subject: Costa Vida's Customer Rewards Program needs ways to gain and retain people
Crazy Ideas:
- Send them free stuff to their homes
- Dress as tacos and serenade them
- Pay them
- Have ninjas throw reward cards around as ninja stars
Analysis and Result:
The first crazy idea, the one about sending people free stuff to their homes is actually quite interesting. The principle behind it is not so much free stuff, as it is the advantage of having something mailed to you rather than you having to go get it, so commodity. Drawing from this principle, if we could make it so that after a certain amount of time in the rewards program customers qualified for a delivery system that will take their orders straight to their home without charging ridiculous fees.
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