Upon reading and thinking and endless brainstorming it is finally comforting to know that I have arrived at a final solution for Costa Vida to gather new customers as well as to improve retention rates on their existing ones. These creative thinking strategies have led me to think in ways I frankly would have never even hinted at, and therefore allowed me to see things I might have otherwise completely missed.
My final solution for Costa Vida is to create and implement a customer rewards program, and expand the marketing budget appropriately if necessary. This rewards program will be targeted mainly to college students, it will also be an incremental rewards system where the more customers eat at Costa Vida the better the rewards they can earn. Another idea I heavily entertained is that of a partnership with organizations in school and also with a delivery company; it is imperative that we reach the full market available in Gainesville and I think that if Costa Vida makes itself available throught the city it will reach more customers and retain them as well.
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