This strategy for creative thinking focuses on the fact that some people perform better when the right creative ingredients are present. In this case, there is ultimate freedom in the sense that individuals are required to bring in two completely different things and compare their aspects and characteristics. From this, one is able to pick those that would fit interestingly together and create a brand new idea.
In order to better demonstrate how to seemingly unrelated concepts can come together to create genius, I will use the "5 Senses" tool. Through this tool I will list my problem and all 5 senses; ultimately I will come up with ways in which the senses will play key parts in the realization or solution to my initial problem.
Challenge/Issue: Create a customer rewards system to increase the number of clients.
Sight: Create personalized reward cards, dress people up as burritos and go to campus distributing reward cards and signing people up for the program
Hearing: Propose an Apple Music partnership after the customer reaches a certain number of purchases
Smell: Scratch and smell cards!!
Touch: Every time someone registers for the rewards program they get a hug and a high-five!
Taste: For those in doubt of the quality of the food, they can get free samples before they register in the program.
Results:
As seen from this technique and the above mentioned tool, enhancing a product with even the simplest of ideas can give rise to concepts that further down the line will really increase customer retention as well as increase market share.
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