One of the purposes of this creative thinking strategy is to get the individual or group to think outside currently set boundaries. It is important to remember that, while boundaries are great for a project structure, they do not necessarily result in the best solution. Thus it is important to at times look outside these boundaries, into places and into ideas that might have been otherwise ignored.
The tool that I will use to illustrate this thinking strategy is the "Reverse Assumption" tool. Through this tool, I will write down basic assumptions about common rewards programs. I will then reverse these assumptions and observe the results; afterwards I will look for ways to fit these results into Costa Vida's reward program plan.
Subject: Customer Rewards Program
Assumptions:
- Customers buy things in order to get points
- The more customers buy, the more they receive
- Customers physically make purchases
- They receive free food in exchange for loyalty
Reversal:
- Customers don't buy things, but refer people instead
- The more people they refer, the better
- Rewards aren't only for physical purchases but also apply for online and delivery orders
- Customers get not only food but can also receive apparel, cash prizes, shirts, etc.
Results:
What this creative strategy has taught me is that there is no one set way of doing things. When you reverse all these assumptions, you may sometimes get silly things but other times a genuinely useful idea, such as the flexibility of a online rewards program
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