The point of this creative thinking strategy is to combine things. These things can be names, ideas, places, tastes, anything. The individual or group then combines these seemingly unrelated concepts and brings them together in order to create a whole new idea that he otherwise could not have achieved. This basically means a collision of two worlds that might have never met and the beautiful formation of a new idea.
In order to fully be able to explain this strategy, I will showcase the Combinatory Matrix as it applies to my current Costa Vida business issue. This matrix is essentially a way to list parameters that are essential to an initial plan. Afterwards, as many variations of the parameters as desired are listed. Lastly, through randomization a certain combination is picked. This tool ultimately demonstrates the essence of the strategy and allows for easy production of ideas.
Challenge: Create a rewards program for customers
Reason of Reward Reward Type of Reward System
1.Continuous Purchases Food Flat earning point system
2.Eating their food fast Offers/Deals Rewards get better as you go
3.Eating Healthy Money Prizes Flat number of purchases
Once the matrix is established, a certain combination is picked and applied. For example, if done by integers, a combination might be 3-1-2 which indicates a reward system where customers can earn free food or eating healthy, all the while the better tasting foods are reserved to loyal customers.
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