Make Your Thoughts Visible

What this creative thinking strategy forces you to do is to bring your thoughts to life through any means of visual interpretation. These could be drawings, sketches, even stick people! Once you begin drawing and coming up with new ideas, you are expanding the borders of your mind and gaining access to ideas and parts of your thoughts you might no have with words. After all, a picture does compare to a thousand words.

For the purpose of this technique I will be using the "Force Field" technique, it consists of identifying a challenge and the factors that are related to that challenge. You then proceed to place them on a scale from best to worst. This will tell you where you are currently standing and what things need to be addressed with certain priority. It may also show where strengths may lie as well as weaknesses and areas of improvement.

Challenge:

Drive more customers to Costa Vida's recent location on Archer Rd.

Key: 0 = Worst Case, 10 = Best Case

Factor 1:

Location

0----------------------------------------------------------------6------------------------------------------------10

Factor 2:

Food/Product

0---------------------------------------------------------------------------------8-------------------------------10

Factor 3:

Popularity

0-------------------3---------------------------------------------------------------------------------------------10

Factor 4:

Culture

0-----------------------------------------------------------------------------------------8.5---------------------10

Factor 5:

Competition

0-------------------------3.5-------------------------------------------------------------------------------------10

Results:

What we can gather from this strategy is that there is an important need to focus on our popularity, how well known we are among our chief demographic. Since we have little to no control over the competition, it is imperative that we focus on expanding our name and reaching as many people as possible.